[Redacted] - AI powered learning made easy
Client
[Redacted]
DELIVERABLES
Branding Web & Mobile UX Design System Marketing Assets
Year
2025
Role
Lead Designer
In a world where AI is commonly used for slop and brainrot content, [Redacted] is an AI-powered learning platform built to transform static and complex study materials into deeply engaging, personalized learning experiences for students and anyone who wants to learn in the ways that truly matter.
The mission was simple; create a brand that stands out and at the same time looks familiar to the current wave of LLM products. I started the project by crafting out the branding and establishing the design language that would later inform the work I had to do for the user interfaces.
My research method was thus; look at the competitors in the space and think of how you do what they are doing much better. I first imagined myself as a user as I used various LLMs to study, this helped me outline first level pain points that I used to validate against the feature list communicated in the project specifications.
The objective was to make a product simple and accessible, hence I was intentional about crafting a design system that would be responsive across mobile and web devices and an interface that would visually delightful yet lightweight and fast. This project is evidence of my abillity to own brand and product design and carry ideas from zero to one.
