Qasah - Data Collection for Bayanat; Business Intelligence Dashboard
Client
Qasah
DELIVERABLES
Branding Wireframes UX Prototypes Design System
Year
2024
Role
Lead Designer
As expected the application had to be easy to use, localised for non-english speakers and light enough to run on low end devices. Every single decision decision was rigorously scrutinized through long wireframing sessions as we synthesized feedback from actual field agents on what they would expect from the application.
The application while designed for serious business had to have a sprinkle of fun in it, hence the gamified approach to the look and feel. The target audience being young adults with a lot of free time on their hands looking to make some extra money. The application pioneered the Qasah Design system that was later used in other solution components.
All design decisions on this project was informed by data gotten from field research that was handled by the project owner in Kirkuk, Iraq. I was reponsible for outlining the inquisition parameters based on the user persona provided for the proposed demographic. The goal was to ensure we crafted a product that maintained industry standard UX while being usable by non-english speakers. Every feature have to progress through multiple use cases to help distinguish between what is nice to have, what is viable and what's critical.
